BUSINESS OUTCOMES OF DATA LAKES
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A Guide for CFOs, CROs, and Business Executives
In the ever-evolving landscape of modern enterprises, harnessing the power of data has become paramount for achieving financial prudence, operational agility, and strategic growth. We understand that for your organization’s success, you are constantly seeking ways to optimize costs, enhance customer experiences, and gain a competitive edge.
Maximize Efficiency in Your Data Lake Cost
Cloud data lakes are cost-effective, agile, and scalable, making Proof of Concepts easy to implement. However, over time, ad-hoc queries take longer, model iteration cycles increase, and resource usage can lead to wasteful expenditures.
This negatively impacts TCO and cost predictability. Qubole’s Cost Explorer provides pre-built and customizable reports and visualizations to help enterprises monitor their big data workloads and prevent wasteful spending. Teams can fully understand platform usage and how it relates to business objectives and value with Cost Explorer.
Unlock Insights Easier with Sentiment Analysis Tools
Sentiment analysis serves as a potent tool for elevating the customer experience, reinvigorating brand vitality, and securing a competitive edge. The crux of effective sentiment analysis lies in adeptly amalgamating diverse, multi-structured data culled from various origins into a unified repository. Sentiment analysis can help extract enhanced value by leveraging a robust big data platform.
Navigate Deeper with Ad-hoc Analysis
Harnessing ad-hoc analysis entails a focused examination of specifically requested or essential data, furnishing an additional layer of scrutiny for datasets that continue to expand in scale and diversity. The realm of big data ad-hoc analytics proves instrumental in the pursuit of deeper customer insights, dissecting pertinent data from both external and internal unstructured sources.
Empower Customer Experience via Clickstream Data Analysis
Clickstream analysis emerges as a catalyst for refining user experiences by scrutinizing customer behavior, optimizing corporate websites, and unveiling heightened insights into customer segments. Within the realm of big data, clickstream analysis takes center stage in tailoring the purchasing journey, thereby amplifying the returns on customer interactions.
Crafting Precision through Customer Micro-segmentation
Customer micro-segmentation forges ahead with finely tuned and targeted messaging tailored for niche groups. This personalized paradigm necessitates sifting through expansive datasets harvested from customer online interactions, social media engagements, and sundry sources. Leverage big data to finely segment and precisely target your customer base to gain deeper insights into the innovative strategies employed by enterprises.
