The Story Of Building A Scalable Data Trust Playbook At Optimizely

Discover how Qubole tackled the challenge of breaking down data silos at Optimizely, enhancing data trust and transparency. This session, led by Vignesh Sukumaran from Optimizely, dives into the importance of addressing data discrepancies and fostering a data-driven culture within organizations.

What You’ll Learn:

Introduction to Data Silos:
- Understand the concept of data silos and their impact on business efficiency and data trust.
The Challenge at Optimizely:
- Learn about the specific challenges faced by Optimizely regarding data discrepancies when compared with other analytics platforms like Adobe and Google Analytics.
Strategic Approach to Data Trust:
- Discover the strategies employed to resolve discrepancies, including the deployment of structured dataset access and the implementation of user-defined functions for data transformation.
The Role of Spark Notebooks and Qubole:
- Explore how Spark notebooks, powered by Qubole, were utilized to facilitate scalable analysis and enable better understanding of data processing rules.
Training and Empowering Users:
- See how training over 100 users to utilize data analysis tools significantly reduced resolution times for data trust tickets.
Achieving Business Results:
- Review the positive outcomes of these strategies, including improved resolution times and the empowerment of customers through self-service tools.
Eliminating Data Silos:
- Gain insights into the broader implications for organizations striving to eliminate data silos and promote a cohesive data strategy.

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